Morning Bliss is a Keto Cereal that targets an adult target audience. It is intended for adults who want a quick nutritious meal in the morning to fuel their busy day. Morning Bliss encourages a Blissful morning routine that extends far beyond a bowl of cereal. The back of the box includes writing exercises to promote a healthy mind set and good habits. The writing exercises include creating a mantra, gratitude lists, and goal setting. The brand has a peaceful and relaxing tone which is reinforced by the imagery. The front of the box depicts the clouds parting to reviel a ray of sun shining on the cereal ingredence falling from the heavens.